Upcoming presentation at the SPARC research group at ICS, Lisbon based on our currently under review manuscript – Witte, Stanciu & Boehnke / A new empirical approach to inter-cultural comparisons of value preferences based on Schwartz’s theory.
The presentation will first provide an overview of the current methodology to arrive from individual level value preferences at culture level value preferences – the averaging approach. Next, we point out a number of critical issues in this methodology and suggest an alternative approach, one whereby culture level value preferences represent frequency scores of the ten individual level value preferences. Throughout the presentation, we use data of two rounds of the European Social Survey (ESS) to document our claims and methodological procedure. We show parallels between results of the two methods and also the relevant differences. The talk ends with a suggestion regarding using a methodological sound approach to measure culture values and be skeptical of one that does not meet basic assumptions from a theory of measurement stand-point.