Publication @ Ageing & Society

Values of self-transcendence provide motivational force toward the suppression of old age ageism in young adults. Findings across cultures.

Figure depicts mediation models at level-1 of analysis (ESS round 4 data).

In this publication at Ageing & Society, I use data of the 4th round of the European Social Survey and the 6th round of the World Value Survey to examine whether value systems provide motivational force towards suppression or justification of old age ageism among young adults across countries.

I argue that value preferences of young adults preced any threat perceptions and stereotypes towards older people and as a consequence they impact on young adults’ prejudice and discrimination against older people. Using a multilevel analytical approach, I tested complex mediation models at level-1 of analysis (see Figure above) and hypothesized that (a) self-transcendence will impact indirectly and negatively ageism levels and (b) self-enhancement will impact indirectly and positively ageism levels.

Findings show universal across countries evidence for the first hypothesis. Findings also indicate that in non-Western and collectivistic cultures self-enhancement might also contribute to the suppression of ageism in young adults.

The paper proposes a specific new way to combating ageism across cultures, one in which addressing value change in young adults might be more beneficial in the long term than solely focusing on the contact quantity and quality between younger and older members of society.

Stanciu, A. (2020). Value systems as motivational forces for the suppression of ageism towards older people amongst young adults: an analysis across countries. Ageing & Society, (online first). [OPEN]
Study materials are open access: